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Stories Behind the Gear

These bi-weekly articles offer stories and insights on a variety of topics, allowing you to gain a deeper understanding of the essence of Yamaha Guitars and convey its value through storytelling. Click on the 'Learn More' button to reach an article about each topic.

Yamaha: Products

Reflectone Pickup
 

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Learn deeper about the new Reflectone pickup on the Pacifica Professional/Standard Plus models.

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From Japan to the World:The Art of Yamaha Guitar Craftsmanship　

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Learn more about the manufacturing process at our guitar factory in Japan, where Yamaha acoustic guitars are crafted with exceptional craftsmanship.​

THR—The Original Desktop Amp
 

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Learn more about THR, the original desktop amp in the world and the integration of Yamaha’s digital technologies.

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Quality Control of Yamaha Guitars
 

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​Discover the world-class quality control behind Yamaha guitars —engineered to deliver consistent excellence, anywhere.​​

Acoustic Design—The Evolving Sound of Yamaha Guitars

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Learn about the unique design approach called "Acoustic Design," which plays a central role in how Yamaha shapes the sound of its guitars.

Revstar—Crafted to Perform, Styled to Inspire

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Learn more about Revstar, Yamaha’s uniquely, distinctive and outstanding electric guitar.

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Atmosfeel—Preserving Natural Acoustic Tone, Even Through Amplification

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Learn about Atmosfeel, our proprietary 3-way pickup which capture the full character of an acoustic guitar.

© Yamaha Guitar Group, Inc.

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