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Stories Behind the Gear

These curated articles offer stories and insights on a variety of topics, allowing you to gain a deeper understanding of the essence of Yamaha Guitars and convey its value through storytelling.

Click on the 'Learn More' button to reach an article about each topic.

Yamaha: Products

Core Values

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Acoustic Guitars

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Electric Guitars/Basses

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Guitar Amps

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Quality Control of Yamaha Guitars
 

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​Discover the world-class quality control behind Yamaha guitars —engineered to deliver consistent excellence, anywhere.

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Acoustic Design—The Evolving Sound of Yamaha Guitars
 

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Learn about the unique design approach called "Acoustic Design," which plays a central role in how Yamaha shapes the sound of its guitars.

The Origins of Yamaha Guitars–Stories Behind Our First Instruments Part 1

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Learn about how Yamaha Guitars began, a story of innovation and ambition.

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CORE VALUES

Sustainability at Yamaha Guitars
 

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Discover Yamaha’s sustainability initiatives and explore how unused wood is transformed into unique guitars.

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Yamaha Guitar Technologies
 

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Learn more about the 14 technologies and development philosophy that make Yamaha guitars unique.

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STORIES BEHIND ACOUSTIC GUITARS

Atmosfeel—Preserving Natural Acoustic Tone, Even Through Amplification

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Learn about Atmosfeel, our proprietary 3-way pickup which capture the full character of an acoustic guitar.

TransAcoustic Guitar Series 

 

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Learn about the TransAcoustic Guitar series through developer insights and key features.

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Silent Guitar

 

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Learn how Yamaha’s Silent Guitar redefines when and where you play, delivering authentic acoustic sound.

From Japan to the World: The Art of Yamaha Guitar Craftsmanship
　

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Learn more about the manufacturing process at our guitar factory in Japan, where Yamaha acoustic guitars are crafted with exceptional craftsmanship.​

STORIES BEHIND ELECTRIC GUITARS AND BASSES

Reflectone Pickup
 

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Learn more about the new Reflectone pickup on the Pacifica Professional and Standard Plus models.​​​

Revstar—Crafted to Perform, Styled to Inspire

Learn more about Revstar, Yamaha’s uniquely, distinctive and outstanding electric guitar.

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Pacifica SC—Deliver Player's Sound Rather Than Brand's Sound

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Learn about Pacifica SC, Electric guitar delivering even a subtle nuance of player's expression.

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STORIES BEHIND GUITAR AMPS

THR—The Original Desktop Amp
 

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Learn more about THR, the original desktop amp in the world and the integration of Yamaha’s digital technologies.

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© Yamaha Guitar Group, Inc.

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